New7Wonders World Tour and Campaign Examples

New7Wonders World Tour and Campaign Examples
http://docs.google.com/View?docID=dd883pt3_1f6pdt4&revision=_latest
July 2007


World Tour

The New7Wonders World Tour visited all 21 candidates between September 2006 and March 2007, to allow each to showcase their monuments and their cultures to the world, and to promote the campaign in general to the global media and people everywhere.


During the World Tour, the New7Wonders team was welcomed by presidents, a queen, a premier, governors and ministers, many mayors and countless cultural representatives, as well as several chiefs or tribal leaders and other popular figures. The ceremonies were often filled with music, dance and other tributes to the culture being highlighted and to the New7Wonders campaign giving it a global platform.


The World Tour dates were as follows:

The Acropolis, Athens—September 5, 2006

Hagia Sophia, Istanbul—September 13, 2006

The Kremlin and St. Basil’s Cathedral, Moscow—September 21, 2006

The Colosseum, Rome—September 26, 2006

Neuschwanstein Castle, Schwangau, Germany—October 4, 2006

The Eiffel Tower, Paris—October 10, 2006

Stonehenge, Amesbury, United Kingdom—October 17, 2006

The Alhambra, Granada, Spain—October 24, 2006

The Great Wall of China, near Beijing—November 9, 2006

Kiyomizu Temple, Kyoto—November 14, 2006

Sydney Opera House, Sydney—November 21, 2006

Angkor, Cambodia—November 28, 2006

The Taj Mahal, December 5, 2006

Timbuktu, January 9, 2007

Petra, Jordan—January 16, 2007

The Pyramids of Giza, Egypt—January 23, 2007

The Statue of Christ Redeemer, Rio de Janeiro—February 7, 2007

The Easter Island Statues, Chile—February 13, 2007

Machu Picchu, Peru—February 20, 2007

Chichén Itzá, Mexico—February 27, 2007

The Statue of Liberty, New York City—March 7, 2007


New7Wonders met and presented the Official Certificate of Candidacy to many notable figures throughout the World Tour, including Dr Károlos Papoúlias, President of the Hellenic Republic; Queen Rania al-Abdullah of Jordan; Prime Minister Ousmane Issoufi Maiga of Mali; Peruvian Minister of Foreign Trade and Tourism Mercedes Araoz; Premier of the Australia state of New South Wales Morris Iemma; Mr Sou Phirin, Governor of Siem Reap Province in Cambodia; Patricio Patrón Laviada, Governor of the Mexican State of Yucatan; Prof. Haluk Dursun, President of the Hagia Sophia Museum; Dottoressa Irene Iacopi, Director of the Colosseum and the Roman Forum; María del Mar Villafranca Jímenez, Director of the Alhambra; Mr. Dong Yaohui, Standing Vice-Chairman of the China Great Wall Society; Cynthia Garrett, Superintendent of the Statue of Liberty National Monument and Ellis Island; Dr. Norman Gillespie, CEO of Sydney Opera House; the Chief Abbott of Kiyomizu Temple, Mr. Seihan Mori; the Cardinal of Rio de Janeiro, Eusebio Oscar Scheid; Chief of the Council of Elders of Easter Island Alberto Hotus; Rollo Maughfling, Archdruid of Stonehenge; and Brazilian football legend and world record holder Jairzinho.

For details of the often spectacular event at each of the monuments, as well as photographs and insights in Bernard Weber’s “Founder’s Blog,” please visit www.new7wonders.com/worldtour.


Campaign Examples

The New7Wonders Foundation, in putting on this first-ever global vote, has provided a platform for cultural dialogue. Campaigns in many countries, initiated either by the government, official cultural bodies, or by private individuals who share the New7Wonders vision, have played a very important role in promoting this dialogue and the involvement of people around the world. It has hence attained the status of a truly global grassroots movement. Here are some examples:


Many monuments were supported by dedicated websites or strong placements in national websites. Here are a selection of examples:

www.einweltwunderfuerdeutschland.de (Neuschwanstein Castle),

www.porquelaalhambra.com (The Alhambra),

www.petrablog.com/vote-for-petra and www.visitjordan.com (Petra),

www.cristoredentor.com.br and www.rioconventionbureau.com.br (Christ Redeemer),

www.moai.gobierno.cl and www.voterapanui.com (Easter Island Statues),

www.votenpormachupicchu.com and www.peru.info (Machu Picchu),

www.mexicomaxico.org (Chichén Itzá).


Many monuments, such as the Alhambra, Sydney Opera House, Machu Picchu and Chichén Itzá printed postcards and pamphlets, and several printed information about the campaign on their entrance tickets. Posters promoting the votes were also hung throughout Jordan and Peru, while information about the New7Wonders campaign was prominently distributed in Chinese universities. Several European capitals saw posters promoting Chichén Itzá as a New7Wonders candidate on buses and in their underground or subway stations.


National figures and celebrities have promoted the New7Wonders campaign in many countries, such as King Juan Carlos of Spain and Shakira, who both voted for the Alhambra, the cast of the very-popular Big Brother television show in Brazil, who were taken out of the house (which normally does not happen!) to visit the statue of Christ Redeemer and to promote the New7Wonders campaign, and one of India’s most-loved singers, A.R. Rahman, wrote a moving song supporting the Taj Mahal’s candidacy and toured throughout the country in support of the monument. Rapa Nui elders and dancers held several public ceremonies in Chile calling on people to vote. A wide variety of celebrities and public officials in Germany, including Miss Germany and some top television personalities, have backed New7Wonders and called upon people to vote.


Some governments, such as the Peruvian and Mexican ones, used their global embassy network to create awareness amongst their citizens living abroad and friends of their countries.

Contact: Tia B. Viering, tia@n7w.com, tel: +32-2-503-4767 or +32-473-79 57 53 (mobile)

07.07.07

Official Declaration of the New 7 Wonders of the World in Lisbon, Portugal

… be part of the making of history!

www.new7wonders.com


Google Docs & Spreadsheets -- Web word processing and spreadsheets. Edit this page (you have permission)