Monday, May 26, 2008

1957 Thorazine ad promises "control of the agitated, belligerent senile"

for prompt control of the agitated, belligerent senile Thorazine advertisement, circa 1957

Doctor, what can you do for Pop?
Deeply involved in the problem of the hostile, agitated senile are members of the family... and you, their physician.

In discussing the use of 'Thorazine', Pollack(1) observes:
"Older persons with such disorders can be treated at home by the general practitioner with much benefit and with great relief to the family."
With 'Thorazine', senile patients become calm, agreeable and sociable. They begin to eat and sleep better, often gain weight and improve physically.
for prompt control of the agitated, belligerent senile...

THORAZINE*

Ampuls for immediate effect -- carry them in your bag
Also available: Tablets, Syrup and Suppositories
Smith, Kline & French Laboratories, Philadelphia
1. Pollack, B.: Geriatrics 11:253 (June) 1956.
*T.M. Reg. U.S. Pat. Off. for chlorpromazine. S.K.F.

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